Cart abandonment versus Checkout abandonment

Cart abandonment versus Checkout abandonment

Most of the people don’t know really know the difference between cart abandonment and checkout abandonment flows, and sometimes they believe these flows do the same thing. Well, that’s not the case. Learn below about the two types of automations and set your account on auto-pilot.

How to track AJAX events on forms or search bars via Google Tag Manager

How to track AJAX events on forms or search bars via Google Tag Manager

Although this look like a common setup, it's actually tricky to find the correct information on how to do it. In this tutorial you will learn how to track AJAX forms or search bars with instant search via Google Analytics 4 and Google Tag Manager. #1 To start with, you will need full access to [...]
How to migrate from Mailchimp to Klaviyo on Shopify

How to migrate from Mailchimp to Klaviyo on Shopify

Mailchimp and Shopify break up On May 12th the Mailchimp app will stop working. On a recent statement Mailchimp announced that the company decided to pull the app from Shopify marketplace. Email marketers and Shopify store owners have started the search for a new service that would keep the juice flowing. Although Shopify referred a [...]

Which GDPR plugin should I use?

If you were asking this question, you would be in the same situation as I was. Although GDPR regulation was announced 1 year ahead, nobody speculated on that opportunity. Hence, we came close to May 25th without a clear path for GDPR implementation.

As you may know, one of the requirements refers to Cookie Policy. Websites that are available for EU shouldn’t collect any cookies without a prior consent. I’m not going to explain now what a cookie is, because that’s a different discussion…

Adobe Project Comet – A new way for creating UX designs

Adobe has announced their new UX design tool Project Comet. The tool will be released in early 2016. Just to name a few of its features, Comet provides UX designers with the possibility of creating wireframes, visual design, interaction design, prototypes. It’s possible also to preview the designs via a connected device and test it live. In addition, it’s fully compatible with Photoshop and Illustrator. But let’s see the presentation for more details.