Cart abandonment versus Checkout abandonment

Cart abandonment versus Checkout abandonment

Most of the people don’t know really know the difference between cart abandonment and checkout abandonment flows, and sometimes they believe these flows do the same thing. Well, that’s not the case. Learn below about the two types of automations and set your account on auto-pilot.

How to track AJAX events on forms or search bars via Google Tag Manager

How to track AJAX events on forms or search bars via Google Tag Manager

Although this look like a common setup, it's actually tricky to find the correct information on how to do it. In this tutorial you will learn how to track AJAX forms or search bars with instant search via Google Analytics 4 and Google Tag Manager. #1 To start with, you will need full access to [...]
How to migrate from Mailchimp to Klaviyo on Shopify

How to migrate from Mailchimp to Klaviyo on Shopify

Mailchimp and Shopify break up On May 12th the Mailchimp app will stop working. On a recent statement Mailchimp announced that the company decided to pull the app from Shopify marketplace. Email marketers and Shopify store owners have started the search for a new service that would keep the juice flowing. Although Shopify referred a [...]

Which GDPR plugin should I use?

If you were asking this question, you would be in the same situation as I was. Although GDPR regulation was announced 1 year ahead, nobody speculated on that opportunity. Hence, we came close to May 25th without a clear path for GDPR implementation.

As you may know, one of the requirements refers to Cookie Policy. Websites that are available for EU shouldn’t collect any cookies without a prior consent. I’m not going to explain now what a cookie is, because that’s a different discussion…

Adobe Project Comet – A new way for creating UX designs

Adobe has announced their new UX design tool Project Comet. The tool will be released in early 2016. Just to name a few of its features, Comet provides UX designers with the possibility of creating wireframes, visual design, interaction design, prototypes. It’s possible also to preview the designs via a connected device and test it live. In addition, it’s fully compatible with Photoshop and Illustrator. But let’s see the presentation for more details.

RegEx logics and resources

What is it RegEx?

RegEx comes from regular expression and it is a technical syntax that helps matching a specific pattern or string. Yes, it sounds very complicated, but you will see that RegEx is logical and easy to use.

Email campaigns tracking – for follow-up campaings

Can I track the conversion rate for the returning visitors coming up from follow-up campaigns? Actually this is a good question. Yes, we can!

You see, this is tricky. You may think that Google Analytics will do it, but that’s not entirely true. First of all GA, records users’ sessions by client id. Thus if you send one email today as part of CAMPAIGN 1, and you tag the links inside that email, GA will record the data for the visitors that click the tagged link. Then you decide to send a follow-up email campaign tomorrow, let’s call it FOLLOW-UP 1. You also will tag the links accordingly, but here the problem arises. If a visitor that priory entered the website coming from CAMPAIGN 1, uses a new browser / new device to open the follow-up email and clicks the links, GA counts him as a new unique visitor. The cookie saved in the old browser won’t pass between the sessions. You will be able to track only the returning visitors that use the same browser. That’s a shame!